20+ LinkedIn Content Ideas to Publish Consistently on the Platform

Here’s the best part about making it on LinkedIn - You don't need to reinvent the wheel. 

The same types of posts work over and over again.

Below are 23 proven LinkedIn content ideas that work.

1 - Introduce Yourself

This is your starting point. If you're new to LinkedIn posting or haven't posted in a while, start here.

Introduction posts perform incredibly well because they're personal. After all, people connect with humans, not faceless profiles.

Why it works: 

LinkedIn's algorithm loves posts that generate comments. Introduction posts naturally invite people to welcome you, share their own stories, or ask questions.

How to structure it:

Start with your current role, then share 2-3 interesting facts about your background. End with a question that invites engagement.

Example:

"Hi LinkedIn! I'm Sarah, a UX designer at a fintech startup in Austin.

Three things you might not know about me:

I switched careers from teaching to tech at 35

I learned to code by building a website for my dog-walking business

I've designed apps used by over 2 million people

What's one career pivot you've made that surprised people? I'd love to hear your story."

This format works whether you're a seasoned executive or just starting your career. 

2 - Share Build In Public Posts

Build in public content is LinkedIn gold. 

People love following along with real projects and seeing behind-the-scenes progress.

Why it works: 

These posts tap into two powerful psychological drivers: curiosity and the desire to help. When you share your struggles and progress, people want to see what happens next.

What to share:

• Project updates and milestones

• Challenges you're facing

• Lessons learned from failures

• Metrics and results (good or bad)

• Tools and processes you're testing

Example:

"Week 3 of building our new customer onboarding flow:

✅ What's working: Response time decreased from 24 hours to 2 hours

❌ What's not: 40% of users still drop off at step 3

🤔 What we're testing: Adding a progress bar and simplifying the form

The hardest part? Convincing our legal team that a 20-field form isn't user-friendly.

Has anyone else dealt with balancing compliance and UX? How did you handle it?"

The vulnerability in these posts is what makes them powerful. When you share real struggles, people rally to help.

3 - Run a Poll

LinkedIn polls are engagement machines. 

They're one of the easiest ways to get hundreds of people interacting with your content.

Why polls work so well:

• Takes zero effort to participate (just one click)

• People love sharing their opinions

• Creates natural discussion in the comments

• LinkedIn's algorithm prioritizes content with high engagement

Poll topics that always perform:

• Industry preferences ("What's your favorite project management tool?")

• Controversial debates ("Remote vs office work - which is better?")

• Experience-based questions ("How long did it take you to land your first promotion?")

• Prediction polls ("What will be the biggest marketing trend in 2025?")

Example:

"Quick poll: What's the #1 skill every marketer should learn in 2025?

🤖 AI and automation

📊 Data analysis

🎥 Video creation

✍️ Copywriting

I'm betting on AI, but I'm curious what you think. Drop a comment with your reasoning!"

The beauty of polls is that they work for any industry. Just adapt the topics to your field.

4 - Share a Piece of Advice

Advice posts are LinkedIn classics for a reason. 

Everyone has expertise worth sharing, and people love actionable tips they can use immediately.

Why advice posts work: 

They provide instant value. When someone reads your post and thinks, "I need to try this," you've created a positive association with your name.

The best advice posts follow this structure:

• Hook with a problem or outcome

• Share the specific advice

• Explain why it works

• Give a concrete example

• Ask others to share their experiences

Example:

"The best career advice I wish someone told me at 25:

Stop trying to be the smartest person in the room. Start trying to be the most helpful.

Here's what I mean:

→ Ask questions that help others think deeper

→ Share resources that solve people's problems

→ Connect people who should know each other

→ Offer to help before being asked

I learned this from my mentor, who said: 'Intelligence gets you noticed. Helpfulness gets you promoted.'

When I focused on being smart, it took me 3 years to get promoted, while when I focused on being helpful, it took me just 18 months.

What's the best career advice you've received? 

Share it below."

Remember, your "obvious" advice might be revolutionary to someone else.

5 - Ask Questions

Question posts are engagement goldmines. 

They turn your LinkedIn feed into a discussion forum where you're the moderator.

Why questions work so well: 

People love sharing their opinions and experiences. A good question can generate 100+ comments and massive reach.

Types of questions that drive engagement:

• Experience Questions: "What's the worst advice you received early in your career?"

• Preference Questions: "Slack vs email for team communication - what's your take?"

• Hypothetical Questions: "If you could go back and give your 22-year-old self one piece of business advice, what would it be?"

• Industry Questions: "What's one marketing trend you think is overrated?"

Example:

"Honest question: What's one professional skill you wish you'd learned earlier?

I'll go first: Public speaking.

I avoided it for YEARS. Thought I could succeed without it. I was wrong.

Learning to speak confidently in meetings changed everything:

My ideas got heard

I gained credibility with leadership

I became more confident in all areas

Opportunities started finding me

Now I volunteer to present whenever possible.

What about you? What skill would have been a game-changer if you'd learned it sooner?"

The key is asking questions you genuinely want answers to.

6 - Share a Research or Statistics

Data-driven posts perform incredibly well on LinkedIn. 

Professionals love insights they can use in their own work or share with their teams.

Why research posts work: 

They position you as informed and analytical. Plus, people love surprising statistics they can reference later.

Types of research content:

• Industry reports and key findings

• Survey results from your company

• Interesting studies you discovered

• Data from your own experiments

• Counter-intuitive statistics

Example:

"This stat about remote work will surprise you:

According to Stanford's latest study, remote workers are 13% more productive than office workers.

But here's the twist: It's not because they work more hours.

The real reasons:

→ 50% fewer interruptions

→ Shorter breaks

→ Less time commuting = more energy for work

→ Quieter, more personalized work environment

The study followed 16,000 workers over 9 months. Results were consistent across industries.

Yet 73% of executives still believe office work is more productive.

The data tells a different story.

What's your experience? Are you more productive at home or in the office?"

Remember, the goal isn't just to share data. It's to spark discussions about what the data means for your industry.

7 - Share a Personal Success Story

Success stories are LinkedIn catnip. 

Everyone loves a good "underdog win" narrative, and these posts consistently generate massive engagement.

Why success stories work: 

They're inspiring and relatable. People see themselves in your journey and get motivated to pursue their own goals.

The key to great success stories: 

Focus on the struggle, not just the victory. The obstacles you overcame are more interesting than the end result.

Success story structure that works:

• Set the scene (where you started)

• Describe the challenge or goal

• Share the obstacles you faced

• Explain what you learned or did differently

• Reveal the outcome

• Extract the lesson for others

Example:

"Two years ago, I was terrified to speak in public.

The thought of presenting to more than 3 people made me physically sick. I'd rehearse for hours, then stumble through presentations anyway.

Last week, I keynoted a conference for 500 marketing leaders.

Here's what changed everything:

Instead of trying to be perfect, I focused on being helpful. I stopped asking 'What if I mess up?' and started asking 'How can I serve this audience?'

My breakthrough moment: A colleague said 'People don't need you to be flawless. They need you to be real.'

So I started sharing stories. My failures. My struggles. The messy middle of learning.

Turns out, vulnerability > perfection.

The standing ovation wasn't for my polished delivery. It was for the authentic connection.

If you're avoiding something because you're scared of being imperfect, this is your sign to do it anyway.

What's one thing you've been putting off because you're waiting to be 'ready'?"

Success stories work because they prove that growth is possible. Your wins give others permission to pursue their own.

8 - Announce Product Launches

Product launch posts are tricky. 

Done wrong, they feel like spam. Done right, they generate excitement and sales.

The secret: 

Make it about your audience, not your product. Focus on the problem you're solving, not the features you've built.

Why launch posts can work: 

If you've built genuine relationships through valuable content, your audience will want you to succeed. They'll celebrate your wins and share your announcements.

Launch announcement structure:

• Hook with the problem you're solving

• Brief story of why you built this

• What it does (benefits, not features)

• Social proof or early results

• Clear call-to-action

• Gratitude to your supporters

Example:

"Remember when I shared my struggle with managing client projects across 3 different tools?

47 of you messaged me saying you had the same problem.

That's why I built ProjectSync.

After 6 months of late nights and weekend coding, we just launched our beta.

Here's what it does:

→ Combines task management, time tracking, and client communication in one place

→ Automatically generates client reports (no more manual screenshots)

→ Sends smart notifications so nothing falls through cracks

Our beta users are saving 8 hours per week on admin work.

Sarah from Denver said: 'I finally have my evenings back. This tool gave me my life back.'

We're opening 100 more beta spots today for LinkedIn connections.

If you're drowning in project management chaos, comment 'BETA' and I'll send you access.

Thank you to everyone who encouraged me to build this. Your support means everything.

Who else is working on something they're excited to share?"

Important: Only promote products you genuinely believe will help your audience.

9 - Share Behind-the-Scenes Posts

Behind-the-scenes content humanizes your professional brand. 

People connect with humans, not polished corporate personas.

Why BTS content works: 

It satisfies curiosity and builds trust. When you show the real work behind your success, people feel more connected to you.

Types of behind-the-scenes content:

• Your actual workspace and daily routine

• Team meetings and decision-making processes

• Mistakes and how you handle them

• Tools and systems you use

• The unglamorous parts of your work

Example:

"What a day in client services actually looks like:

6:30 AM: Coffee and inbox review (23 new emails overnight)

8:00 AM: Client call goes sideways when their website crashes mid-presentation

9:30 AM: Emergency team huddle to fix the crisis

11:00 AM: Apologize to the client, explain our recovery plan

2:00 PM: Website back up, but we lost 3 hours of work

4:00 PM: Revise project timeline and budget (not fun)

6:00 PM: Finally eat lunch at my desk

8:00 PM: Still here, making sure everything's stable

The highlight? Client texted at 9 PM: 'Thank you for handling this so professionally. This is why we work with you.'

Days like this remind me why I love this work. When everything goes wrong, that's when you prove your worth.

What's the craziest workday crisis you've handled recently?"

The goal is authenticity. Show people the real work behind your professional image.

10 - Celebrate Business Milestones

Milestone posts are celebration magnets. 

People love cheering for others' wins, and these posts consistently generate positive engagement.

Why milestone posts work: 

They trigger social celebration behavior. When you share good news, people naturally want to congratulate you. This floods your post with positive comments and reactions.

The key to great milestone posts: 

Share the journey, not just the destination. People connect with your struggle more than your success.

Milestone post structure:

• Announce the milestone with gratitude

• Share what it took to get here

• Thank specific people who helped

• Reflect on lessons learned

• Look forward to what's next

Example:

"We just hit $1M in annual revenue! 🎉

Two years ago, I was freelancing from my kitchen table, charging $50/hour and wondering if I'd ever make this work.

Here's what the journey actually looked like:

→ 47 rejections before landing our first big client

→ Working 70-hour weeks for the first 8 months

→ Nearly ran out of money 3 times

→ Lost our biggest client and had to rebuild from scratch

→ Hired our first employee 6 months ago

The numbers behind the milestone:

• 127 clients served

• 5 team members (started with just me)

• 312 late-night strategy sessions

• Countless cups of coffee ☕

The lesson? Every overnight success takes about 2 years.

Next goal: Help 1,000 businesses grow through better marketing.

What milestone are you working toward right now?"

Remember: Your wins inspire others to keep going on their own journeys.

11 - Share Upcoming Events

Event promotion posts serve dual purposes: they fill your event seats and position you as an active industry participant.

Why event posts work: 

They create anticipation and FOMO (fear of missing out). Plus, they show you're connected to your industry and worth following.

Event announcement structure:

• Hook with the value that attendees will get

• Share why you're excited about this event

• Mention other speakers or attendees (if notable)

• Include practical details (date, time, location/link)

• Clear call-to-action

• Offer to connect with attendees

Example:

"I'm speaking at Content Marketing World next week, and I'm genuinely excited about this one.

My session: 'How to Create Content That Actually Converts' (Tuesday, 2 PM)

Here's what I'll be sharing:

→ The 3-part framework that increased our conversion rate by 340%

→ Real examples from 12 different industries

→ The psychology behind why certain content formats work

→ Live audit of audience members' content

But honestly? I'm most excited about the conversations between sessions.

Last year, I met:

A startup founder who became a client

A designer who joined our team

Three people who are now close friends

If you're going to be there, let me know! I'd love to grab coffee and talk shop.

Can't make it in person? I'll be sharing key takeaways on LinkedIn throughout the week.

What's the best business connection you've made at a conference?"

Event posts work because they position you as an active industry participant worth following.

12 - Create Carousel Posts

Carousel posts are LinkedIn's secret weapon. 

They get significantly more engagement than single-image posts and allow you to tell complete stories.

Why carousels work so well:

• People swipe through all slides, increasing engagement time

• Each swipe counts as an interaction, boosting algorithm performance

• They're perfect for step-by-step content and tutorials

• Higher engagement = more reach = more followers

Best carousel topics:

• Step-by-step tutorials

• Before/after case studies

• List-based content (tools, tips, resources)

• Story narratives with multiple parts

• Data visualizations and charts

Carousel structure that works:

• Slide 1: Hook + Promise (what they'll learn)

• Slides 2-8: Deliver on the promise (one point per slide)

• Final slide: Call-to-action + your branding

Example carousel topic: 

"5 Email Templates That Tripled My Response Rate"

Slide 1: "I used to get 12% email response rates. These 5 templates changed everything. Now I average 38%. Swipe to see them all ↓"

Slide 2: "Template 1: The Soft Introduction

'Hi [Name], I noticed [specific observation about their company]. I help [similar companies] with [specific challenge]. Would love to share a quick idea that might help. Are you free for a 15-minute call this week?'"

Slide 3: "Template 2: The Value-First Approach

'Hi [Name], I created a [relevant resource] that helped [similar company] achieve [specific result]. No strings attached - thought it might be useful for [their situation]. Would you like me to send it over?'"

[Continue with remaining templates...]

Final Slide: "Which template will you try first? Follow me for more sales and marketing tips that actually work."

Carousels require more effort than text posts, but the engagement boost is worth it. 

Start with simple list-based content and evolve from there.

13 - Share Helpful Videos or Podcasts

Content curation is one of the easiest ways to provide value on LinkedIn. 

You don't need to create everything from scratch - sometimes the best post is sharing someone else's great content with your unique perspective.

Why curated content works: 

It positions you as someone who stays current with industry trends and has good judgment about what's worth your audience's time.

Content curation structure:

• Hook with the main insight or surprising takeaway

• Brief context about the source

• Your key takeaways (3-5 specific points)

• How does it apply to your industry/audience

• Ask what others think

Example:

"Just finished the latest episode of 'Masters of Scale' with Reid Hoffman interviewing Airbnb's Brian Chesky.

One insight hit me hard:

'The biggest risk isn't that you'll fail. It's that you'll succeed at something that doesn't matter.'

Chesky talked about how Airbnb almost pivoted to selling cereal boxes to stay afloat. They were desperate to succeed at anything.

But they stuck with their original vision when others told them it was crazy.

Key takeaways from the episode:

→ Market validation matters less than solving a real problem you're passionate about

→ The best ideas often sound terrible to investors initially

→ Persistence beats pivoting when you believe in the core mission

→ Sometimes the market isn't ready - that doesn't mean you're wrong

This resonates because I see so many founders chasing trends instead of solving problems they actually care about.

The episode is 42 minutes, but worth every second if you're building anything.

Link in comments 👇

What's the best business podcast episode you've heard recently?"

Remember, curation is about filtering and adding context, not just reposting links.

14 - Publish Newsletters

LinkedIn newsletters are a powerful but underutilized feature. 

They allow you to build a subscriber base directly on the platform and establish yourself as a thought leader.

Why LinkedIn newsletters work: 

Subscribers get notified every time you publish, giving you direct access to engaged readers. Plus, newsletters get an additional algorithmic boost from LinkedIn.

Newsletter content structure:

• Compelling subject line (this determines open rates)

• Personal introduction or current event hook

• Main content (insights, stories, advice)

• Actionable takeaways

• Call-to-action for engagement

Example newsletter excerpt:

Subject: "The $50K Mistake That Changed My Pricing Forever"

"Hey everyone,

Last week, I shared how I lost a $50K project because of bad pricing. 47 of you messaged asking for the full story.

Here it is:

In 2019, I quoted a 6-month marketing project at $15K. Seemed reasonable for a startup.

Two weeks in, I realized my mistake. The scope was massive:

→ Complete brand overhaul

→ Website redesign

→ Content strategy for 6 months

→ Ad campaigns across 4 platforms

→ Monthly reporting and optimization

I was working 60-hour weeks and barely breaking even.

The real kicker? They loved the work so much that they referred 3 similar projects to competitors who quoted $45K+ for the same scope.

Review your last 3 proposals - were you pricing for value or just to win?

Calculate the actual ROI you deliver to clients

Raise your prices by 25% on your next proposal

What's the biggest pricing mistake you've made? Reply and tell me - I read every response.

Talk soon,

[Your name]"

Newsletters require consistency, but they're worth the effort for building deeper relationships with your audience.

15 - Share Humorous Meme or Inside Industry Jokes

Humor is the fastest way to humanize your professional brand. 

The right meme or industry joke can get more engagement than your most insightful post.

Why humor works on LinkedIn: 

It breaks through the noise of serious business content and shows your personality. People share funny content, which amplifies your reach.

The golden rule of LinkedIn humor: 

Keep it professional, relatable, and inclusive. Avoid anything controversial, offensive, or exclusive.

Types of humor that work:

• Industry-specific struggles everyone faces

• Universal workplace experiences

• Technology and tool frustrations

• Meeting and email culture jokes

• Generational differences in the workplace

Example:

"Posting a meme showing two panels:

Panel 1: 'Me explaining why we need a new marketing tool'

Panel 2: 'Also me when the free trial expires'

The accuracy hurts.

Currently have 47 'trial' tools bookmarked and somehow still using Excel for everything.

Who else is a serial free-trial starter but terrible at converting to paid? 🙋‍♂️

Drop your favorite 'free forever' tools below - let's help each other out!"

Remember, the best professional humor highlights shared experiences and makes people feel less alone in their work struggles.

Humor humanizes you, but use it strategically alongside your valuable content.

16 - Post Customer Testimonials

Customer testimonials are social proof goldmines. 

They let your clients do the selling for you while providing valuable content that builds trust.

Why testimonials work: 

People trust other customers more than they trust you. When someone else says you're great, it carries 10x more weight than self-promotion.

Testimonial post structure:

• Hook with the customer's challenge or result

• Brief context about the client (without being too specific)

• Share their exact words (screenshot or quote)

• Highlight the specific outcome or transformation

• Extract the lesson for your audience

• Thank the client publicly

Example:

"'This is the first time I've actually enjoyed looking at our monthly reports.'

That text from Sarah (marketing director at a SaaS startup) made my week.

Six months ago, her team was drowning in data but starving for insights. They had:

→ 12 different tracking tools

→ Spreadsheets that took 8 hours to update

→ Reports that confused more than they clarified

→ Zero visibility into what actually drove growth

We simplified everything down to 5 key metrics that actually matter.

The result?

40% increase in qualified leads

67% improvement in campaign ROI

8 hours per week saved on reporting

Most importantly: Clear direction on what to optimize

But here's what I love most about Sarah's feedback - it wasn't about the numbers. It was about confidence.

When you can see clearly what's working (and what isn't), decision-making becomes so much easier.

What's one metric that completely changed how you run your business?

Note: The best testimonials tell a complete story of transformation, not just satisfaction.

17 - Announce Job Openings

Job posting content serves multiple purposes: finding great candidates, showcasing your company culture, and positioning yourself as a growing business.

Why job posts work well: 

LinkedIn users are career-focused. Job opportunities get high engagement because people share them with their networks.

Job announcement structure:

• Hook with what makes this role special

• Paint the vision of impact they'll have

• Share what you're really looking for (beyond skills)

• Include authentic details about your culture

• Clear application instructions

• Ask your network to share

Example:

"We're looking for a Content Marketing Manager who wants to build something from scratch.

Here's the situation: We're a 2-year-old fintech startup that just raised Series A. Our product helps small businesses manage cash flow, and we're growing 15% month-over-month.

The opportunity: You'd be our first marketing hire. That means:

→ Building our content strategy from the ground up

→ Creating the voice and tone for our brand

→ Working directly with our CEO and product team

→ Having real input on company direction

→ Seeing your work directly impact revenue

We're not looking for someone who wants to execute someone else's strategy. We want a strategic thinker who loves the challenge of 0-to-1 building.

Salary: $85K-$110K + equity

Location: Remote-first (we meet quarterly in Austin)

Start date: ASAP

Not right for you, but know someone perfect? Please share this post.

Applications here: [link]

Questions about the role? Drop them in the comments - I'll answer every one."

Great job posts attract candidates who are excited about the opportunity, not just looking for any job.

18 - Share a List of Resources or a Case Study

Resource lists and case studies are some of the highest-value content you can create. 

They position you as helpful and knowledgeable while providing immediate value.

Why resource posts work: 

People love comprehensive, curated lists they can bookmark and reference later. These posts get saved and shared more than any other content type.

Resource list structure:

• Hook with the promise (what they'll get)

• Brief context about why these resources matter

• List each resource with a specific explanation

• Include your personal experience with each

• Offer to expand on any specific item

Example:

"The 7 tools that run my entire $500K consulting business:

After 4 years of trying everything, I've settled on this exact stack. Each tool saves me 5+ hours per week.

Client Management: Notion ($10/month)

• All client info, project notes, and progress tracking in one place

• Custom templates for every project type

• Shared workspaces with clients for transparency

Proposals & Contracts: PandaDoc ($25/month)

• Cut proposal creation time from 4 hours to 30 minutes

• 90% faster contract signatures

• Built-in payment processing

Time Tracking: Toggl ($9/month)

• Accurate billing for all projects

• Insights into where time actually goes

• Automatic time reports for clients

Video Calls: Loom (Free)

• Record strategy explanations instead of writing emails

• Client feedback and approval process

• Training videos for my team

Email: ConvertKit ($50/month)

• Automated follow-up sequences

• Segmented lists for different services

• Simple landing pages for lead magnets

Total monthly cost: $94

Time saved per week: 35+ hours

ROI: Impossible to calculate, but life-changing

The key? I use each tool for ONE specific purpose. No feature creep.

Which tool surprised you? I'll do a deep dive on the most popular choice.

Save this post for when you're ready to streamline your business operations."

Resource posts establish you as someone who knows what works and isn't afraid to share it. This builds tremendous trust with your audience.

19 - Host a LinkedIn Live Session

LinkedIn Live is one of the most underutilized features on the platform. 

Live content gets priority in the algorithm and creates real-time engagement that's impossible to replicate.

Why LinkedIn Live works: 

Live video feels personal and urgent. People drop what they're doing to join because they know it's happening now and won't be exactly the same later.

Live session content ideas:

• Q&A sessions about your expertise

• Behind the scenes of your work process

• Interviews with industry experts

• Live tutorials or training sessions

• Product demos or walkthroughs

• Industry trend discussions

• Book reviews or content breakdowns

Example Live session announcement:

"Going LIVE this Thursday at 2 PM EST: 'How to Land Your First $10K Client'

I'll be sharing the exact framework I used to go from $500 projects to $10K+ retainers in 18 months.

What we'll cover:

→ The mindset shift that changes everything

→ How to position yourself as a premium

→ The 3-part proposal structure that converts

→ Real examples from my client conversations

→ Live Q&A for your specific situations

Drop your questions below, and I'll answer them during the session.

Can't make it live? The replay will be available for 24 hours.

Set a reminder 👆 and let's level up your pricing game together."

LinkedIn Live separates you from 99% of creators who only post text and images. It's your chance to build deeper relationships with your audience.

20 - Give a Shout Out to Others

Shout-out posts are relationship builders disguised as content. 

They help you strengthen connections while providing value to your audience.

Why shout-outs work: 

People love being recognized publicly. When you highlight someone else's work, they'll engage heavily and often share the post with their network.

Shout-out post structure:

• Hook with what makes this person special

• Share specific examples of their expertise or impact

• Tell a brief story about working with them

• Highlight their key strengths or achievements

• Tag them and encourage others to connect

• Include a call-to-action for your audience

Example:

"Meet Sarah Chen - the marketing strategist who doubled our client's revenue in 6 months.

I've worked with dozens of marketing consultants over the years. Sarah is different.

Here's what sets her apart:

She thinks like a business owner, not just a marketer. - Instead of focusing on vanity metrics, she obsesses over revenue impact. Every campaign ties directly to business goals.

She's brutally honest about what won't work. - Most consultants tell you what you want to hear. Sarah tells you what you need to hear. She's killed more bad ideas than she's implemented good ones.

She makes complex strategies simple. - Sarah took our chaotic multi-channel approach and distilled it down to 3 core campaigns that actually moved the needle.

But here's what I appreciate most: Sarah treats every project like it's her own business. She loses sleep over your results.

Sarah Chen - thank you for making our team look like heroes. Your strategic thinking is unmatched.

LinkedIn friends: follow Sarah for no-BS marketing insights that actually work."

Shout-out posts are win-win-win: the person feels appreciated, your audience discovers someone valuable, and you strengthen relationships.

21 - Provide Commentary on News or an Article

News commentary posts position you as a thought leader who stays current with industry trends. 

They're conversation starters that can generate massive engagement.

Why news commentary works: 

People want to discuss current events but need someone to start the conversation. When you provide thoughtful analysis, people gather in your comments to share their views.

News commentary structure:

• Hook with your take or the most important insight

• Brief summary of the news/article

• Your analysis or unique perspective

• Implications for your industry or audience

• Ask what others think

• Include a link to original source

Example:

"Everyone's talking about the 4-day work week pilot results, but they're missing the real story.

Microsoft Japan saw a 40% productivity boost when they switched to 4-day weeks. The headlines celebrate this as proof that less work equals more output.

But here's what the reports aren't emphasizing:

It wasn't just about working fewer days.

Microsoft also:

→ Reduced meeting times from 60 to 30 minutes

→ Limited meetings to 5 people maximum

→ Encouraged online collaboration over face-to-face

→ Set 'focus time' blocks with no interruptions

The productivity gain wasn't from the shorter week. It was from working smarter.

The lesson isn't 'work less.' It's 'eliminate the waste that makes work feel longer.'

My prediction: Companies that focus on meeting efficiency and deep work will see productivity gains regardless of how many days they work.

Article link in comments.

What's your take? Is the 4-day week revolutionary or just better management?"

The best news commentary adds a perspective that people haven't considered. You're not just sharing news - you're helping people think about it differently.

22 - Share Promotional Posts

Here's the truth about promotion on LinkedIn: Most people do it wrong. 

They blast their audience with sales pitches and wonder why engagement tanks.

The secret to promotional posts that work: 

Make them 80% value, 20% promotion. Lead with insights, end with an offer.

Promotional post structure:

• Hook with a valuable insight or result

• Share the story or process behind it

• Provide actionable takeaways others can use

• Naturally mention your service/product

• Soft call-to-action focused on helping

Example:

"We just helped a SaaS client increase their trial-to-paid conversion rate from 12% to 31% in 90 days.

The breakthrough wasn't better onboarding emails or fancy product tours.

It was one simple change to their signup process.

The problem: Users were signing up without understanding what success looked like. They'd explore randomly for a few days, get overwhelmed, and cancel.

The solution: We added a 2-minute 'Success Setup' call right after signup.

During this call, we:

→ Asked about their specific goals

→ Set up their account for their use case

→ Scheduled a 15-minute check-in for day 7

→ Gave them a clear 3-step action plan

The results:

31% trial conversion (up from 12%)

40% reduction in support tickets

89% of users completed their first key action

Average time to first value: 2 days (down from 8)

The lesson: Don't make users figure out your product alone. Guide them to success.

What's been your biggest trial conversion challenge?"

The golden rule: Your promotional posts should be so valuable that people would engage even if you removed the promotional part.

When done right, promotional posts don't feel like ads - they feel like helpful insights with an opportunity attached.

23 - Share Short, How-to Guides

How-to posts are LinkedIn content gold. 

They provide immediate, actionable value that people can implement right away.

Why how-to guides work: 

People come to LinkedIn to level up professionally. When you share tactical advice they can use today, you become a trusted resource.

How-to post structure:

• Hook with the outcome they'll achieve

• Brief context about why this matters

• Step-by-step instructions (3-7 steps)

• Pro tips or common mistakes to avoid

• Encourage others to share their results

Example:

"How to write LinkedIn posts that get 10x more comments (5-minute method):

Most LinkedIn posts get 2-3 comments. Here's how to consistently get 20-50+ comments on every post.

The problem: People write posts like articles. LinkedIn rewards conversation, not consumption.

The solution: Write posts that invite participation.

Step 1: Start with a question or controversial statement

Instead of: "Content marketing is important"

Try: "Unpopular opinion: Most content marketing is just expensive blogging"

Step 2: Share 3-5 specific points

Use bullets or numbers to make your post scannable:

→ Point 1 with specific example

→ Point 2 with data if possible

→ Point 3 with personal experience

Step 3: Include a personal story or example

"Last month, I tried this approach and..."

People engage more with personal experiences than abstract advice.

Step 4: End with an engaging question

Don't ask: "What do you think?"

Ask: "What's the worst content marketing advice you've received?"

Step 5: Respond to every comment within 2 hours

This tells LinkedIn's algorithm your post creates valuable discussions.

Try this on your next post and let me know how many comments you get. I bet it's at least double your usual."

Great how-to posts don't just teach - they inspire action. When people successfully implement your advice, they become advocates for your expertise.

Now let's talk about how to put this all into action.