TL;DR: Is AuthoredUp Worth It?
✅ Great for formatting, content templates, and post scheduling
❌ Falls short on AI quality, security, and engagement features
🚀 Better Option: Supergrow – LinkedIn-native platform with AI, analytics, engagement, and post discovery tools
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LinkedIn generates 3x more conversions than any other social platform for B2B businesses.
Yet 87% of professionals struggle to maintain consistent content creation on the platform.
The solution? LinkedIn automation tools like AuthoredUp.
AuthoredUp is a LinkedIn content creation and analytics tool that promises to streamline your content creation, scheduling, and analytics.
But does it actually deliver results worth the investment?
I spent 90 days testing AuthoredUp across multiple LinkedIn accounts. I analyzed its core features, compared pros and cons against competitors, and collected feedback from real users.
Here's what I found:
AuthoredUp excels in certain areas but falls short in others. More importantly, there are alternatives that offer better value for specific use cases.
In this review, you'll discover:
AuthoredUp's core features and how they perform
Honest pros and cons
Transparent pricing analysis
How does it compare to Supergrow
Whether you're evaluating AuthoredUp for the first time or considering switching from another tool, this review will help you make an informed decision based on data, not marketing claims.
What is AuthoredUp and How Does It Work?
AuthoredUp is a LinkedIn tool that is designed to help professionals, entrepreneurs, and business owners streamline their LinkedIn presence.
Unlike broader social media management tools, AuthoredUp focuses exclusively on LinkedIn, which allows for more specialized features tailored to the platform's unique requirements.
For instance, AuthoredUp combines AI-powered content creation with scheduling and analytics. You can generate post ideas using their AI engine, schedule content across multiple LinkedIn accounts, and track performance through detailed analytics dashboards.
The tool operates on a SaaS model with tiered pricing based on the number of LinkedIn accounts you need to manage and the level of features required.
AuthoredUp Features
AuthoredUp offers a comprehensive suite of LinkedIn-focused tools to streamline your content workflow.
We tested each feature extensively to understand its performance and practical applications.
All-in-One Content Editor
AuthoredUp's editor transforms your ideas into visually compelling LinkedIn content with precision formatting and optimization tools.
The platform goes beyond basic text editing to provide a comprehensive content creation environment designed specifically for LinkedIn's requirements.
Rich Formatting Options: The editor allows you to engage your audience with extensive formatting options, including bold and italic text, bullet points, numbered lists, and emoji palettes. These formatting options are designed to let your personality shine through while maintaining professional standards.
Readability Analysis: AuthoredUp provides a readability score and word count to help you optimize your content for maximum impact. No more guessing if your posts are easy to read and understand - the platform measures clarity and suggests improvements to enhance engagement.
Cross-Device Preview: Visual consistency across platforms is built into the editor. You can preview how your content will appear on desktop, tablet, and smartphone screens to ensure a stunning impression regardless of where your audience views your posts.
Content Enhancement Tools: The platform includes a library of over 200 hooks in multiple languages to help you craft compelling opening lines that stop the scroll. The first few lines of your post are crucial for engagement, and AuthoredUp's hook library ensures your content captures attention immediately.
Professional Endings: AuthoredUp offers 150+ ending templates that ensure your posts don't just start strong but leave a lasting impression. These templates are designed to encourage comments, shares, and meaningful engagement from your audience.
In our testing, the editor's combination of formatting tools, readability analysis, and template features created a streamlined content creation process that maintained professional quality while reducing editing time.
Advanced Analytics (Profile + Page)
AuthoredUp provides detailed analytics for both personal profiles and company pages.
This feature gives you insights into content performance, audience engagement, and profile growth metrics.
Profile analytics include:
Post reach and engagement rates
Follower growth tracking
Profile view statistics
Connection request acceptance rates
Top-performing content analysis
For company pages, you get:
Page follower demographics
Employee advocacy metrics
Content engagement comparisons
You can filter data by date ranges, content types, and specific metrics to drill down into performance details.
Content Calendar & Scheduling
The content calendar provides a visual overview of your scheduled posts across multiple LinkedIn accounts.
You can plan content weeks or months in advance and ensure consistent posting without daily management overhead.
Key scheduling features include:
Bulk content upload and scheduling
Multi-account management from a single dashboard
Optimal posting time recommendations
The intuitive calendar interface allows you to drag and drop posts to different time slots and dates.
Furthermore, AuthoredUp's scheduling system respects LinkedIn's posting limitations and API restrictions to ensure your accounts comply with platform guidelines.
Saved Posts
One of the standout features of AuthoredUp is its integration with your saved LinkedIn posts. This functionality is quite unique and particularly useful if you’ve previously curated a collection of valuable content on LinkedIn.
Instead of starting from scratch to compile your content, AuthoredUp can directly pull from your saved posts. This means you can effortlessly access and leverage the content you’ve already identified as noteworthy, without the hassle of recreating or manually compiling lists.
This feature is especially advantageous for those who have a substantial archive of high-quality posts saved on LinkedIn. It allows you to quickly reference and utilize your saved content, making it easier to build on past successes and maintain a cohesive content strategy.
AuthoredUp Pros
There are several advantages that make AuthoredUp a viable option.
LinkedIn-Specific Optimization: Unlike generic social media tools, AuthoredUp is built exclusively for LinkedIn. This specialization shows in features like LinkedIn content formatting, carousel post creation, and algorithm-aware posting recommendations. You won't waste time configuring settings for platforms you don't use, and every feature is designed with LinkedIn's unique requirements in mind.
Comprehensive Analytics Dashboard: The analytics feature is genuinely impressive, especially for tracking profile growth and content performance. The competitive analysis feature provides valuable benchmarking data that's difficult to obtain manually. You can easily identify which content types resonate with your audience and adjust your strategy accordingly. These insights make complex metrics accessible even for non-technical users.
Multi-Account Management Efficiency: If you manage multiple LinkedIn accounts (personal brand plus company page, or multiple client accounts), AuthoredUp streamlines this process significantly. The unified dashboard eliminates the need to log in and out of different accounts. This saves considerable time for agencies and professionals managing multiple presences.
AI Content Starting Points: While the AI-generated content requires editing, it provides solid starting points that can cut content creation time in half. The variety of templates and tone options gives you flexibility in content approach, and the LinkedIn-specific training shows in the platform's understanding of what works on the network.
AuthoredUp Cons
Despite its strengths, AuthoredUp has several significant limitations that became apparent during our testing period.
These drawbacks may impact your decision depending on your specific needs and budget.
Security Concerns: The platform stores data on third-party servers, which raises concerns about data security and privacy. Unlike enterprise-grade tools, AuthoredUp doesn't offer advanced security features like single sign-on (SSO), two-factor authentication for the platform itself, or detailed audit logs. Additionally, there's limited transparency about data retention policies and what happens to your LinkedIn data if you cancel your subscription.
Limited AI Content Quality: While the AI content generation provides starting points, the output often feels generic and lacks the authenticity that drives real LinkedIn engagement. The AI struggles with industry-specific terminology and nuanced professional perspectives. You'll spend significant time editing and personalizing the content to make it genuinely valuable.
Content Template Limitations: The AI content templates, while LinkedIn-focused, lack variety and sophistication. The system doesn't learn from your most successful content to improve future suggestions, which misses opportunities for personalized optimization.
No Advanced Automation Features: AuthoredUp lacks sophisticated automation features like auto-engagement, content curation, or dynamic content personalization based on audience segments. These limitations mean you'll still need significant manual effort to maximize your LinkedIn presence.
AuthoredUp Pricing
AuthoredUp offers two pricing plans:
Individual Plan: $19.95 per month
Business Plan: $14.95/profile per month (minimum 3 profiles)
Who is it best for?
Expert writers:
If you do not need help writing AI or inspiration content, AuthoredUp could be a good option.
It is a basic tool, so you can simply go in and schedule content, and it will be published at the appropriate time.
For teams:
AuthoredUp is a great choice for small teams looking for a low-cost solution.
Offers a comprehensive set of tools to help your entire team get started quickly and easily.
Designed to fit within a budget without compromising on essential features.
Ensures that you can onboard and equip your entire team without incurring high costs or unnecessary expenses.
What’s Better than AuthoredUp? Try Supergrow
If you want more than just post formatting, if you’re serious about growing an audience, Supergrow is a smarter pick.
Supergrow is an AI-powered LinkedIn growth platform that goes beyond content creation. It helps you:
Discover viral content
Generate authentic posts in your voice
Repurpose content from blogs, videos, or tweets
Engage with the right people
Track growth with deeper analytics
Let’s break it down:
Supergrow vs AuthoredUp: Which LinkedIn Tool Is Better for Growth?
Feature | AuthoredUp | Supergrow |
|---|---|---|
AI Post Generator | ❌ | Personalized AI with voice & style matching |
Viral Post Discovery | ❌ | ✅ Organized by category |
Content Repurposing | ❌ | ✅ Blogs, videos, old posts |
Engagement Tools | ❌ | ✅ Lists, AI comments, relationship tracking |
Analytics | Advanced | Basic |
Carousel Maker | ❌ | Templates + seamless scheduling |
Privacy & Security | Risky | No cookies. No automation. |
Collaboration Features | Basic | Client dashboards & approval workflows |
Free Trial | ✅ | ✅ 7-day free trial |
Supergrow Features
Let's discuss the specific features that make Supergrow a compelling alternative to AuthoredUp.
AI Post Generator
Supergrow's AI post generator is designed to create content that sounds authentically like you rather than generic AI output that plagues most LinkedIn tools.
The feature works by allowing you to upload your writing samples, which helps the AI learn your unique voice and writing style. You can then generate posts by specifying your topic and selecting the desired tone - whether that's exciting, humorous, professional, or conversational.
The unique part about Supergrow is its innovative Voice Notes feature. You can record or upload voice notes sharing your raw thoughts, and the AI will transform them into polished LinkedIn posts that maintain your authentic voice.
This bridges the gap between AI efficiency and human authenticity that many other tools struggle with. Unlike AuthoredUp's template-based approach that produces similar-sounding content, Supergrow's AI adapts to your specific communication style and industry context.
Viral Posts Finder
Supergrow's Viral Posts feature helps you discover high-performing content in your industry that can inspire your own content creation strategy.
The Viral Posts finder allows you to explore successful LinkedIn content organized by categories. You can browse through posts that have already proven to generate strong engagement and analyze what made them successful.
This feature helps you identify trending topics, popular content formats, and successful post structures that resonate with LinkedIn audiences. Rather than starting from scratch, you can use these viral posts as inspiration to create similar content adapted to your own voice and expertise.
This is a significant advantage over AuthoredUp, which doesn't provide any content discovery features, leaving you to guess what types of content might perform well in your industry.
Content Repurposing
Content repurposing is one of Supergrow’s standout features, which AuthoredUp completely lacks.
This feature allows you to create posts from various sources: you can turn YouTube videos into LinkedIn posts, convert blog articles into engaging LinkedIn content, or transform existing written content into different formats.
This feature is particularly valuable for content creators who produce content across multiple platforms.
The repurposing feature maintains your brand voice and style consistency across different content formats to ensure that repurposed content doesn't feel disconnected from your original voice.
Content Calendar and Scheduling
Supergrow offers a robust scheduling feature with a calendar view to make content planning intuitive and visual.
The scheduling feature supports posts, videos, and carousels so that you can plan diverse content types from a single interface. The calendar view helps you visualize your entire content strategy and makes it easier to maintain posting consistency and identify content gaps.
The platform also allows you to save drafts and iterate on content over time, with easy-to-access draft management.
While AuthoredUp offers basic scheduling, Supergrow's calendar system is more intuitive and includes better draft management capabilities.
Profile and Post Analytics
Supergrow provides essential metrics to track your LinkedIn growth and content performance with more depth than AuthoredUp's analytics.
The analytics dashboard tracks key metrics including follower growth, connection growth, engagement rates, and overall profile performance over time. You can also dive into post-wise analytics to understand which content types and topics resonate best with your audience.
Furthermore, Supergrow provides engagement pattern analysis to help you identify optimal posting times and content formats.
For agencies, Supergrow offers client reporting features that allow you to generate easy-to-understand reports showcasing ROI and campaign success across multiple client accounts.
Audience Engagement
Supergrow's engagement features are designed to help you build meaningful relationships without spending hours manually engaging with your network.
The platform allows you to create custom engagement lists for key connections, prospects, or niche creators. This helps you streamline your engagement by focusing on the people who matter most to your business goals.
You can engage with your curated lists directly inside Supergrow, liking and commenting on content without switching tabs or tools. The engagement feature also includes options to identify your top commenters and most active supporters, which helps you build stronger relationships with your most engaged audience members.
This level of engagement automation is completely absent from AuthoredUp, which makes Supergrow more comprehensive for actual relationship building.
AI Comments
Supergrow's AI-assisted commenting feature helps you engage meaningfully with your network while saving significant time.
The AI helps generate thoughtful, context-aware comments in seconds based on the content you're engaging with. You can customize engagement prompts to match your tone, voice, and communication style so that your comments feel authentic to your brand.
This feature is particularly valuable for maintaining consistent engagement when managing multiple client accounts or when you want to stay active but lack time for manual commenting.
Carousel Generator
Supergrow's carousel maker addresses one of LinkedIn's most engaging content formats with professional templates and user-friendly editing tools.
The carousel generator includes ready-to-use templates designed to grab attention, with customization options that don't require design skills. You can edit text, images, and layouts using a simple drag-and-drop editor.
The carousel maker integrates seamlessly with the scheduling system, so you can create and schedule carousels without switching between different tools or downloading and uploading files manually.
AuthoredUp's carousel capabilities are basic in comparison, lacks the template variety and design flexibility that Supergrow provides.
Supergrow Advantages Over AuthoredUp
More Advanced AI Technology: Supergrow's AI engine creates content that sounds authentically like you through voice note integration and writing sample analysis, while AuthoredUp relies on generic templates that produce similar-sounding content across users. Supergrow's AI requires significantly less editing time and produces more engaging, authentic content.
Comprehensive Engagement Tools: Unlike AuthoredUp's content-only focus, Supergrow includes powerful audience engagement features like custom engagement lists, AI-generated authentic comments, and relationship tracking tools that help you build genuine connections with your target audience. AuthoredUp completely lacks these relationship-building capabilities.
Superior Content Discovery: Supergrow's Viral Posts Finder helps you discover high-performing content in your industry for inspiration, while AuthoredUp provides no content discovery features. This leaves AuthoredUp users guessing what types of content might perform well, while Supergrow users can analyze proven successful formats.
Advanced Content Repurposing: Supergrow allows you to transform content from multiple sources (YouTube videos, blog articles, existing content) into LinkedIn posts, maintaining your brand voice across platforms. AuthoredUp lacks any content repurposing capabilities, forcing you to create everything from scratch.
Enhanced Security and Data Privacy: Supergrow implements enterprise-grade security features with transparent data handling policies and requires minimal LinkedIn permissions, while AuthoredUp demands extensive account access and lacks advanced security features like audit logs or clear data retention policies.
Better Analytics Depth: Supergrow provides engagement pattern analysis, optimal posting time identification, and comprehensive client reporting features that help you understand ROI and campaign success. AuthoredUp's analytics are more basic and don't connect LinkedIn activity to actual business outcomes.
Faster Customer Support: Users who have switched from AuthoredUp consistently highlight Supergrow's responsive customer service as a major advantage. With dedicated support that understands LinkedIn growth strategies rather than just technical troubleshooting, users receive more strategic assistance.
Supergrow Reviews from Real Customers
Supergrow has been building a strong reputation among LinkedIn professionals, with over 1,300+ users trusting the platform across diverse industries and business sizes.
The feedback from actual users has been consistently positive, particularly from professionals who switched from other LinkedIn tools, including AuthoredUp.
Here's what real customers are saying about their experience:
Customer review from Eric on G2:
Customer review by Iftekhar on G2:
Customer review by Piyush on Product Hunt:
The feedback from real users shows the same pattern.
People love three things about Supergrow: it creates better content, it's easier to use, and it actually helps them get better results on LinkedIn.
Most users say they saw a big difference after switching from other LinkedIn tools to Supergrow.
Frequently Asked Questions
Is AuthoredUp worth it in 2025?
If you only need help formatting and posting, it might be. But if you want to grow an audience, engage smarter, and save time, there are better options.
What’s the best alternative to AuthoredUp?
Supergrow. It offers authentic AI content, better analytics, and actual engagement tools built for creators, founders, and ghostwriters.
Can I switch from AuthoredUp to Supergrow easily?
Yes. Supergrow provides a free trial and onboarding support.
Does Supergrow support agencies?
Absolutely. It includes client views, approval workflows, analytics dashboards, and multi-account management.
Try Supergrow Free
Start your 7-day free trial and see why over 1,300 creators, consultants, and agencies have switched from tools like AuthoredUp.
No commitments. Just better content, smarter engagement, and faster LinkedIn growth.
