Taplio and AuthoredUp are both solid LinkedIn tools.
But here's the thing - choosing between them isn't as simple as picking the one with more features or the lower price tag.
With over 1 billion professionals on the platform, the competition for attention is getting fiercer every single day.
Translation? You can't afford to pick the wrong tool.
So, how do you ensure you're investing in the LinkedIn tool that moves the needle?
That's exactly what I'm going to show you in this comprehensive comparison.
I'll break down the real differences between Taplio and AuthoredUp (plus reveal a third option) so you can make the right choice for your specific situation.
Let’s get in!
Taplio vs AuthoredUp: Quick Comparison
To help you get a clear overview of both tools, here's a side-by-side quick comparison.
Criteria | Taplio | AuthoredUp |
Pricing | Starter $39/mo, Standard $65/mo, Pro $199/mo (monthly billing) | Individual $19.95/mo; Business $14.95/mo per profile (3-profile minimum) |
Free Trial | 7-day free trial | 7-day free trial |
Core Focus | All-in-one LinkedIn growth platform with AI post generator, scheduling, lead database, and analytics | All-in-one LinkedIn content editor with rich post formatting & preview, scheduling, and performance analytics |
AI Writing Quality | Advanced AI-driven content generation | No built-in AI writer: users manually write and format posts |
Content Library | Library of 5 M+ viral LinkedIn posts for inspiration. Includes prompts/hooks and post templates. | Includes 300+ built-in “hooks” and CTAs (post starters/endings) and unlimited saved drafts/snippets. |
Post Scheduling | Yes – supports scheduling via post queue (and suggests best posting times) | Yes – provides a centralized calendar view to plan and schedule LinkedIn posts |
Analytics | In-depth LinkedIn analytics: tracks follower count, profile views, impressions, likes, comments, and engagement metrics | LinkedIn post analytics: monitors impressions, reactions, comments/shares and overall engagement rate |
Carousel Generator | Yes – built-in LinkedIn carousel creator using AI | No – AuthoredUp does not include a carousel post generator |
Team Collaboration | Yes – supports team accounts (admin and writer roles) with shared billing and access | Yes – Business plan has multiple profiles and sub-accounts, team analytics, and collaborative draft editing |
Customer Support | email support and help center documentation | Website contact form/email and help-center resources |
Taplio vs AuthoredUp: Key Features Comparison
Now let's take a closer look at how each tool performs in the areas that matter most for LinkedIn growth.
This detailed comparison will help you understand which tool aligns better with your specific needs and workflow.
User Interface
Taplio
Taplio's interface is designed with content creators in mind.
The dashboard feels modern and intuitive, with a clean layout that prioritizes content discovery and AI-powered creation tools.
The main navigation is straightforward, which makes it easy to jump between viral post discovery, AI writing tools, and your content calendar.
The best part? Taplio’s AI writing assistant integrates into the content creation workflow. You can generate, edit, and schedule posts without switching between multiple screens. However, the abundance of AI suggestions and viral post recommendations can feel a bit too much when you first start using the platform.
AuthoredUp
AuthoredUp takes a more analytical approach to its interface design.
The dashboard emphasizes data and scheduling, with detailed charts and calendar views taking center stage.
The layout is highly organized to make it easy to navigate between your content calendar, analytics reports, and team collaboration features.
The interface excels at helping you manage multiple posts and campaigns simultaneously. The calendar view is well-designed and lets you see your entire content strategy at a glance.
AI Content Creation
Taplio
Taplio uses advanced GPT-4 integration to provide high-quality content suggestions that feel natural and engaging.
The AI understands context well and can adapt its writing style based on your industry and target audience.
Taplio’s AI features include:
Industry-specific content prompts that generate relevant posts for your niche
AI-powered rewriting that can transform existing content into multiple variations
Content personalization that learns from your writing style over time
The AI quality is consistently impressive and often generates posts that require minimal editing before publishing. The system even provides engagement predictions so that you can understand which AI-generated content is most likely to perform well.
AuthoredUp
AuthoredUp’s AI writer is basic compared to Taplio's.
The platform offers AI writing assistance, but it functions more like a standard writing helper rather than a comprehensive content creation partner.
AuthoredUp’s AI features include:
Basic text generation for post ideas and captions
Simple rewriting suggestions for existing content
Grammar and tone checking for your posts
While functional, the AI often requires significant editing to produce publication-ready content. The suggestions tend to be more generic and may not capture your brand voice as effectively as Taplio.
Content Calendar and Scheduling
Taplio
Taplio offers a solid scheduling tool that integrates well with its content creation tools.
The queue management is clean and functional, and you can easily drag and drop posts to different time slots easily.
Taplio’s scheduling features include:
Queue management that automatically spaces out your posts
Best time suggestions based on your audience's activity patterns
Bulk scheduling for multiple posts at once
The scheduling feature works well for individual users and small teams, though it lacks some of the advanced features that larger organizations might need.
AuthoredUp
AuthoredUp offers superior and comprehensive scheduling and calendar management features.
AuthoredUp’s scheduling features include:
Detailed calendar view with multiple layout options
Time zone optimization for global audiences
Advanced queue management with custom posting intervals
Team scheduling coordination with conflict detection
If you’re managing multiple LinkedIn accounts or complex content strategies, AuthoredUp’s post scheduling feature is quite impressive. The visual calendar interface makes it easy to plan weeks or months of content in advance.
Analytics Dashboard
Taplio
Taplio provides basic but useful analytics focused on content performance and growth tracking.
The reports are easy to understand and highlight the metrics most content creators care about.
Taplio’s analytics features include:
Post performance tracking with engagement metrics
Follower growth monitoring over time
Content type analysis showing which formats perform best
While not as comprehensive as AuthoredUp's analytics, Taplio's reports provide enough insight for most individual users to optimize their content strategy effectively.
AuthoredUp
AuthoredUp offers advanced and more detailed analytics than Taplio.
The platform treats data analysis as a core feature and provides comprehensive reports that rival dedicated analytics tools.
AuthoredUp’s analytics features include:
Detailed engagement analysis with demographic breakdowns
Competitor tracking and benchmarking against industry standards
Advanced audience insights and growth pattern analysis
The depth of analytics makes AuthoredUp particularly valuable for businesses that need to justify LinkedIn marketing spend or optimize campaigns based on detailed performance data.
LinkedIn Engagement
Taplio
Taplio focuses on helping you create content that naturally drives engagement rather than automating engagement activities.
The platform provides tools to identify trending topics and viral content formats that tend to generate strong audience responses.
Taplio’s engagement features include:
Viral post database for inspiration
Content format suggestions based on what's currently performing well
Community insights to understand what resonates with your audience
This approach emphasizes authentic engagement growth through better content rather than automated interactions.
AuthoredUp
AuthoredUp provides more direct engagement management tools alongside its optimization features.
The platform helps you not only create engaging content but also manage your interactions more effectively.
AuthoredUp’s engagement features include:
Comment management and response tracking
Engagement rate optimization recommendations
Audience interaction analytics
AuthoredUp provides a more comprehensive approach to managing your LinkedIn presence, including how you interact with your audience after publishing content.
Taplio Vs AuthoredUp: Pricing Comparison
Pricing is often a deciding factor when choosing between LinkedIn tools.
Let's break down what each platform costs and what you get for your money.
Taplio Pricing
Taplio offers three main pricing tiers, each designed for different types of users and organizations.
Starter: $39/month
Write and preview posts
Schedule your posts with a queue
Get inspired by +5M viral posts
Get advanced analytics from your posts
Organize your drafts with Kanbans
This plan works well for individual professionals or entrepreneurs who want AI-powered content creation without breaking the budget.
Standard: $65/month
Everything in Starter
Generate posts using Taplio’s AI
Tap into the AI Chat Assistant to generate ideas and polish your content
Create & design carousel posts
Grow your network with the Relationship Builder
Manage your Contacts
Find any contact’s email address
The Standard plan is ideal for consultants, coaches, or small business owners managing multiple LinkedIn profiles or who need more advanced AI features.
Pro: $199/month
Everything in Standard
Access over 3M+ enriched profiles with our Lead Database
Higher limits on all AI-generation features (5000 credits/mo)
Higher limits on all relationship-building features (1500 commenting credits/mo)
This tier is designed for agencies, marketing teams, sales reps, and larger organizations that need to manage multiple LinkedIn accounts with team oversight.
AuthoredUp Pricing
AuthoredUp takes a more budget-friendly approach with two pricing tiers that offer significant value for the features provided.
Individual Plan: $19.95/month
One profile connection included
Editor with text styling, bullet points, and preview
Full extension and platform access
Unlimited drafts, snippets, and company pages
300+ hooks and post endings
1-click post reuse
Content analytics
This plan is perfect for individuals just starting with LinkedIn automation who want essential features at an affordable price.
Business Plan: $14.95 per profile/month (minimum 3 profiles)
Everything in the Individual plan
Connect multiple profiles
AuthoredUp sub-account
Organization management
Team analytics
Draft collaboration
The Business plan is designed for companies, agencies, or teams managing multiple LinkedIn accounts with collaboration needs.
Which Offers Better Value?
The answer depends on your priorities and commitment level:
Choose Taplio if:
AI-powered content creation is essential to your workflow
You need extensive viral content discovery and inspiration
You're willing to pay premium prices for advanced AI features
Choose AuthoredUp if:
You want maximum value for comprehensive LinkedIn management features
Advanced analytics and team collaboration are priorities
You prefer to minimize long-term costs significantly
However, you don't necessarily have to pick between Taplio and AuthoredUp.
There is a better LinkedIn growth tool called Supergrow that quietly combines the best features from both platforms while offering superior value.
What is Supergrow?
Supergrow is an all-in-one LinkedIn personal branding platform.
It is designed specifically for professionals, ghostwriters, and agencies who want to build and scale their LinkedIn presence efficiently.
The platform is trusted by more than 3,000 professionals across various industries and positions itself as a comprehensive alternative to using multiple LinkedIn tools.
What Makes Supergrow Different?
Supergrow is built with a core focus: replace multiple tools with a single all-in-one platform.
The platform takes a hybrid approach that combines elements from both Taplio and AuthoredUp while adding some unique features of its own.
Unlike many competitors, Supergrow offers comprehensive LinkedIn content creation features, including content idea generation, high-quality post creation, carousel features, post formatting, and scheduling - all within a single interface.
The platform emphasizes creating "LinkedIn posts that sound like you, not AI" and offers features specifically designed to maintain your unique voice while leveraging AI assistance.
The platform includes innovative features like Voice Notes, where you can "record or upload voice notes, and Supergrow will turn them into LinkedIn posts that match your style. Just speak your ideas, and let AI do the writing."
This approach bridges the gap between AI efficiency and human authenticity.
Who is Supergrow For?
Supergrow targets three main user groups:
Individual Professionals: The tool is designed to help users build a strong personal brand on LinkedIn through streamlined content creation and engagement tools.
Agencies and Teams: The platform serves "professionals, ghostwriters, and agencies" who need to manage multiple LinkedIn accounts and coordinate content strategies.
Why Supergrow Matters in This Comparison
The comparison of Supergrow is significant because it represents a new generation of LinkedIn tools that solve the limitations of both Taplio and AuthoredUp:
Against Taplio: While Taplio excels at AI content generation, some users find it expensive and lacking in advanced scheduling features. Supergrow offers the same AI capabilities with more comprehensive scheduling and organization tools at more affordable pricing.
Against AuthoredUp: While AuthoredUp provides excellent analytics and scheduling, it lacks advanced AI content creation. Supergrow combines AuthoredUp's organizational strengths with more sophisticated AI features.
This clearly shows that Supergrow is successfully addressing pain points that other tools haven't fully solved, which makes it a legitimate third option worth considering in any LinkedIn tool comparison.
Supergrow Key Features
Now let's dive into the specific features that make Supergrow a compelling alternative to both Taplio and AuthoredUp.
AI Post Generator
Supergrow's AI post generator is designed to create content that sounds authentically like you rather than generic AI output.
The feature works by allowing you to upload your writing samples, which helps the AI learn your unique voice and writing style. You can then generate posts by specifying your topic and selecting the desired tone - whether that's exciting, humorous, professional, or conversational.
The unique part about Supergrow is its innovative Voice Notes feature. You can record or upload voice notes sharing your raw thoughts, and the AI will transform them into polished LinkedIn posts that maintain your authentic voice.
This bridges the gap between AI efficiency and human authenticity that many other tools struggle with.
Viral Posts Finder
Supergrow's Viral Posts feature helps you discover high-performing content in your industry that can inspire your own content creation strategy.
The Viral Posts finder allows you to explore successful LinkedIn content organized by categories. You can browse through posts that have already proven to generate strong engagement and analyze what made them successful.
This feature helps you identify trending topics, popular content formats, and successful post structures that resonate with LinkedIn audiences.
Rather than starting from scratch, you can use these viral posts as inspiration to create similar content adapted to your own voice and expertise.
Content Repurposing
One of the best Supergrow features is content repurposing.
This feature basically allows you to create posts from various sources: you can turn YouTube videos into LinkedIn posts, convert blog articles into social media content, or transform existing written content into different formats.
This feature is particularly valuable for content creators who produce content across multiple platforms.
The repurposing feature maintains your brand voice and style consistency across different content formats to ensure that repurposed content doesn't feel disconnected from your original voice.
Content Calendar and Scheduling
Supergrow offers a robust scheduling feature with a calendar view to make content planning intuitive and visual.
The scheduling feature supports posts, videos, and carousels so that you can plan diverse content types from a single interface.
The calendar view helps you visualize your entire content strategy and makes it easier to maintain posting consistency and identify content gaps. The platform also allows you to save drafts and iterate on content over time, with easy-to-access draft management.
Profile and Post Analytics
While not as comprehensive as some dedicated analytics tools, Supergrow provides essential metrics to track your LinkedIn growth and content performance.
The analytics dashboard tracks key metrics including follower growth, connection growth, engagement rates, and overall profile performance over time. You can also dive into post-wise analytics to understand which content types and topics resonate best with your audience.
Furthermore, Supergrow even provides engagement pattern analysis to help you identify optimal posting times and content formats.
For agencies, Supergrow offers client reporting features that allow you to generate easy-to-understand reports showcasing ROI and campaign success across multiple client accounts.
Audience Engagement
Supergrow's engagement features are designed to help you build meaningful relationships without spending hours manually engaging with your network.
The platform allows you to create custom engagement lists for key connections, prospects, or niche creators. This helps you streamline your engagement by focusing on the people who matter most to your business goals.
You can engage with your curated lists directly inside Supergrow, liking and commenting on content without switching tabs or tools.
The engagement feature also includes options to identify your top commenters and most active supporters, which helps you build stronger relationships with your most engaged audience members.
AI Comments
Supergrow's AI-assisted commenting feature helps you engage meaningfully with your network while saving significant time.
The AI helps to generate thoughtful, context-aware comments in seconds based on the content you're engaging with. You can customize engagement prompts to match your tone, voice, and communication style so that your comments feel authentic to your brand.
This feature is particularly valuable for maintaining consistent engagement when managing multiple client accounts or when you want to stay active but lack time for manual commenting.
Carousel Generator
Supergrow's carousel maker addresses one of LinkedIn's most engaging content formats with professional templates and user-friendly editing tools.
The carousel generator includes ready-to-use templates designed to grab attention, with customization options that don't require design skills. You can edit text, images, and layouts using a simple drag-and-drop editor.
The carousel maker integrates seamlessly with the scheduling system, so you can create and schedule carousels without switching between different tools or downloading and uploading files manually.
Supergrow Pricing
Supergrow is a more affordable alternative to both Taplio and AuthoredUp while still offering comprehensive features.
Our pricing structure is divided into two groups: Individuals & Agencies.
Here's a breakdown of our pricing structure and what you get at each level.
Individuals
Starter Plan - $19/month
Save & tag content ideas
Content inspiration
AI-powered content creation
Post repurposing and formatting
Mimic your unique content style
AI chat assistant (like ChatGPT)
Carousel maker
This plan is designed for individuals who are just starting their LinkedIn personal branding journey and need reliable AI content creation and scheduling capabilities.
Pro Plan - $29/month
Everything in Starter
Custom engagement feeds
AI-assisted comment generation
See and engage with your top commenters
Profile analytics to track follower growth
Individual post performance
The Pro plan offers the best value for most individual users and provides access to all core features without the word limitations of the Starter plan.
Agencies
Base Plan - $49/month
Manage up to 4 clients
Dedicated workspaces for each client
Credential-free client onboarding
Content scheduling
Swipe files for saving inspiration
Custom engagement lists for clients
Basic analytics
Prime Plan - $99/month
Manage up to 10 clients
Everything in Base
Content feedback & approval
Team collaboration
Client-dedicated dashboards
Advance analytics
Demo and account setup support
The agency plans are specifically designed for agencies, ghostwriters, and teams managing multiple LinkedIn accounts.
Click here to learn more about each pricing plan.
Supergrow Customer Reviews
Supergrow has been gaining positive feedback from its user base, with the platform being trusted by over 3,000+ professionals across various industries.
The tool has received generally favorable reviews. Let’s look at a few of them.
Customer review from Eric on G2:
Customer review by Iftekhar on G2:
Customer review by Piyush on Product Hunt:
This is just some of the good feedback from people who moved from other tools to Supergrow. Users keep talking about three main things: better posts, simpler design, and actual results they can see.
Final Verdict!
After extensively comparing Taplio, AuthoredUp, and Supergrow, it's clear that Supergrow emerges as the best overall choice for most LinkedIn professionals.
While Taplio and AuthoredUp each excel in specific areas, Supergrow offers the most complete package for the majority of LinkedIn users. It successfully bridges the gap between AuthoredUp's optimization focus and Taplio's AI capabilities while maintaining affordable pricing and a user-friendly design.
Bottom line? - Most LinkedIn professionals don't need the absolute best AI writing (Taplio) or the most detailed analytics (AuthoredUp).
They need a tool that helps them create authentic content consistently, engage meaningfully with their network, and track their progress—all without breaking the bank or requiring a steep learning curve.
That's exactly what Supergrow delivers.
Start with Supergrow's 7-day free trial to experience the difference yourself.
FAQs
1) What is better than Taplio?
Supergrow is better than Taplio for most users because it offers similar AI content creation capabilities at a significantly lower price point while providing better customer support and a more user-friendly experience.
2) What are the alternatives to AuthoredUp?
The best alternative to AuthoredUp is Supergrow, which provides superior AI content creation, a better user experience, and more comprehensive features while maintaining competitive pricing.
3) Is AuthoredUp worth it?
AuthoredUp is worth it for specific users, but not for most LinkedIn professionals. For most users, Supergrow offers better value than AuthoredUp because it provides advanced AI content creation, comprehensive analytics, and responsive customer support.
